Editorial content creation: Visuals are essential to creating content that will help your publication stand out and attract an audience. It’s always worth taking a fresh look at ways to let your brand’s photos, videos, and graphics do the marketing for you.
Why Do You Need Editorial Content Creation?
Content is what makes people take action. It’s your first impression and the quality of your images will decide if it’s the impression that lasts. Telling the story of your brand is what builds loyalty, and in order to tell your brand’s story, you need to use stellar images. By creating great visual content, we can narrate an authentic story about who you are, what you do, what you create and sell, and what sets you apart from the competition!
Where Can You Use The Images From Your Editorial Content Creation?
Visual content is a must for your content marketing strategy, no matter what industry you’re in. Make your investment pay off when your images have multiple duties. Use your digital assets for social media marketing, email marketing campaigns, print advertising, digital advertising, blog content, Pinterest marketing, product catalogs, banner ads, and so on. Your website acts as the shopfront for your brand, and is there to do one job – tell the right people about what you do and connect you to those people. There are many factors that help to accomplish this, but visuals are involved in every aspect of the process.
The Process
As part of the content creation process, we will discuss your WHY first. And WHAT you need the content for. This will slowly reveal the HOW, and the direction we need to take for your styled shoot. From colors and textures, to the types of props we will need, to the mood we want to create. Together, we will tell the visual story of your brand, product or service. If you’re thinking about investing in editorial content creation for your brand, please see more information here about my Services!
This editorial content creation shoot was executed for The Celebration Society magazine
Venue: The Standard Club | Photography: Kate T Parker Photography | Linen: Nuage Designs | Florals: Floral Art at its Finest | Desserts: Pum’s Sweets | Chairs: Sweet Seats of Atlanta | Hair & Makeup: Kiev Osborne
